PHILADELPHIA (CBS) – Electronic cards can be fun and efficient, but when it comes to seasons greetings, some say they prefer to stamp and seal than simply click and send.

“It’s just email,” said Donna Dietz of Philadelphia, adding, “A card is something I put on the wall.”

Enter augmented reality.

Hallmark was the first to unveil the technology, which uses traditional cards to deliver animated greetings.

Now, a local company is giving them a run for their money, offering a more personalized approach to “sending the very best.”

“In addition to the hand written messages, now you’re also getting a video message,” explained Julian Barkat of Atomic Greetings. “It takes the greeting card one step further.”

The process begins on AtomicGreetings.com, where you use the card’s code to activate your greeting. Once you’ve recorded your message, you simply sign, seal and deliver. The recipient is then able to view the card just as easily as you created it.

“It just adds another emotional level, another connection that allows you to experience what the person is saying,” said Barkat.

Reported by Nicole Brewer, CBS 3