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Temple Professor Explains Mobile Advertising

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Philadelphia (CBS) – Advertising is no longer confined to what, a generation ago, were all the usual places. Now it can pop up anywhere, but to what effect?

“Anytime you drive frustrated, selfish, bold or pushy.”

This is a PennDOT message from a device hanging from a gas-pump hose. You see buses and even cars wrapped by sponsors, and maybe a flat screen TV in the elevator.

Professor Michael Maynard, chairman of advertising at Temple, says ubiquity is a constant concern, highlighted in a Wall Street Journal cartoon:

“It had two penguins and one of them had the swoosh on his stomach and he said to the other penguin, they made me an offer I couldn’t refuse.”

Professor Maynard says the Internet has been a game-changer especially with the way it allows tailored approaches to interested or steady customers but he says watch what happens at the margins, which will eventually be the mainstream.

Reported by John Ostapkovich, KYW Newsradio

Photo by John Ostapkovich

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