On October 5, The Philadelphia Affiliate of Susan G. Komen for the Cure®, teaming up with NFL Alumni Philadelphia Chapter Cheerleaders and UnitedHealthcare of Pennsylvania, launched the organization’s first-ever YouTube video, created to generate breast cancer awareness on a worldwide stage, as well as raise significant funds to empower the local and global breast cancer movements. The video is set to “Do You Remember” by Pop and R&B sensation, Jay Sean, and features over 130 former NFL cheerleaders, including breast cancer survivors.
Philadelphia-based UnitedHealthcare of Pennsylvania is the exclusive sponsor of the music video and will donate 10 cents to the Komen Philadelphia Affiliate each time the performance is viewed online, up to a total of $100,000. The goal is to drive at least 1 million views of the video before the end of this year. Everyone is encouraged to participate by viewing “Team Ra-Ras Kicks Breast Cancer” at www.KomenPhiladelphia.org/Video.
“It is extremely humbling to think that we, from our small office at 9th and Sansom, have achieved something that will literally embrace people around the world in the hope of beating breast cancer… and empower them with a concrete way to contribute to Komen’s mission to end this disease forever,” said Elaine I. Grobman, Executive Director of the Komen Philadelphia Affiliate. “This incredible journey has been the epitome of teamwork and conviction… made possible thanks to the ingenuity of the NFL Alumni Cheerleaders, the generosity of UnitedHealthcare, the energy of Jay Sean, and the passion of everyone.”
The “Team Ra-Ras Kicks Breast Cancer” project was the brainchild of Maggie Trush-Hammond, Membership Chair of the NFL Alumni Philadelphia Chapter Cheerleaders, who cheered with the Philadelphia Eagles from 1993-1999. Trush-Hammond’s relationship with The Komen Philadelphia Affiliate started last spring, when she captained “Team Ra-Ras” for the 2010 Susan G. Komen Philadelphia Race for the Cure® in celebration of several of their members who are breast cancer survivors.
Click here to read more and view the video.