Signs started to go up today on the newly renamed Wells Fargo Center in South Philadelphia. 

KYW’s Mike DeNardo reports that not far from where the “Wachovia Center” name has faded into the exterior wall, cranes lifted the new letters that spell out “Wells Fargo Center.” 

The letters were pre-crafted by Eastern Sign Tech of Burlington, NJ.  Installation manager Jamil Halstead says the Wells Fargo signs will be completely installed in time for the Lady Gaga concert on September 14th:

   “The project is a month long, as far as in-the-field work.  In the shop, it’s probably two months long.”
   
And Philadelphia sports fans who created nicknames for “The Vet” and “The Linc” now need a new one.  The Wagon?  The Fargo?  Halstead has his choice:

    “‘The Well’ has been the one I’ve heard the most.”

     Will “The Well” catch on?  You might just bank on it.

(Photos by KYW’s Mike DeNardo)