Owners of Apple’s iPhone 4 will be putting their phones down and looking west on Friday afternoon as the company holds a news conference to discuss the device. Apple has been under fire for an alleged design flaw that causes the iPhone to drop calls.

iphone jobs Apple Acknowledges iPhone4 Reception ProblemsKYW tech reporter Bob Bicknell reports that a recall of all iPhone 4 devices is possible, but not likely, as Apple owns up to reception problems with its latest smartphone. Shortly after the iPhone 4’s release three weeks ago, users have documented a drop in reception when the phone is held on its lower left side.

Apple initially told customers simply not to hold the phone that way. Then, earlier this week, Consumer Reports said it could not recommend the iPhone, blaming reception problems on a design flaw in its built-in antenna.

The New York Times is reporting a company insider says a software fix could improve reception, while others are suggesting Apple will announce a repair program or give away cases that could stop the problem.

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